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Build a team that can beat an elite SEC school.
I get to see a lot of televised Big Ten football games since moving up here to Da Ville. I have Indiana up the road from me in Bloomington, Purdue a little farther up I-65 in West Lafayette and Ohio State is a six hour drive from me as well. I also get to see a lot of SEC games with Kentucky playing only 76 miles east of here in Lexington and Vanderbilt 2 hours south of me in Nashville.
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Speed kills, and since SEC teams have it across the board in abundance, they play a faster tempo game. Everything in the SEC is geared to utilize or stop that speed. If you noticed last night, LSU corners were shutting down Ohio State receivers by playing lots of one-on-one man coverage. If that had been an SEC, Big 12 or Pac 10 team team they couldn't have gotten away with that for an entire game.
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While we get Big Ten games televised there, most boys grow up wanting to play for the Longhorns (yecch), Texas A&M, other instate Texas schools or another Big 12, Pac 10 or SEC one. Ohio State's not high on the list of schools for an elite Texas player who has the speed they covet and need to play there.
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Not to take anything away from Ohio State, they're an elite program. They've won a title and made it to the BCS Championship game in back to back years. That's a major accomplishment and they're doing something right. But for Ohio State to take that BCS trophy back to Columbus will require them to build a quick, versatile team that can do more than just win in the Big Ten.